A project launched to support the East Japan Tōhoku earthquake and tsunami reconstruction activities. Crystal Kay (recording artist), Simon Henwood (multimedia artist) and Fannie Schiavoni (fashion designer) joined forces in art, music and fashion, to raise awareness and funds through artistic activities. In support by Reebook a short film was created in aim to inspire the feelings of the Japanese people after the disaster and call for continuous support. With the desire to "continue to take pride in Japan's indomitable spirit", it was named "Unbreakable spirit".